1. Business Overview
- Business Name Example: “Green Sip – Organic Juice & Smoothie Bar”
- Type: Food & Beverage / Health & Wellness
- Mode: Offline (Juice Bar/Cafe) + Online (Home Delivery / App Orders)
- Target Market: Health-conscious urban youth, working professionals, gym-goers, families, students.
- USP (Unique Selling Point): Fresh, organic fruits; no preservatives; customizable smoothies and juices; health-oriented drinks.
2. Objectives
- Provide healthy, fresh, organic drinks.
- Build a loyal customer base via offline and online channels.
- Expand into subscription services and corporate clients over 1–2 years.
3. Startup Requirements
A. Investment
- Small scale (cart/kiosk): ₹30,000 – ₹70,000
- Medium scale (small cafe/outlet): ₹1,00,000 – ₹3,00,000
- High scale (premium cafe/restaurant): ₹3,00,000 – ₹10,00,000+
B. Location
- Near gyms, colleges, offices, or high-footfall areas.
- 100–300 sq.ft is sufficient for small outlets.
C. Licenses & Registration
- Business Registration: Proprietorship/LLP/Private Limited
- FSSAI License: Mandatory for food business in India
- GST Registration: If annual turnover > ₹20 lakh
- Local Municipal Trade License: From your city council
- Health & Safety Compliance: Hygiene & safety inspections
D. Equipment & Supplies
| Equipment | Approx. Cost (₹) | Notes |
|---|---|---|
| Juice Extractor / Blender | 15,000 – 40,000 | Heavy-duty commercial grade |
| Refrigerator / Freezer | 30,000 – 60,000 | Store fruits & ingredients |
| Display Counter | 10,000 – 25,000 | For ready-to-serve juices |
| Storage Shelves | 5,000 – 10,000 | For dry ingredients & packaging |
| Cutting Boards, Knives | 2,000 – 5,000 | Essential for prep |
| Cups, Lids, Straws | 5,000 – 15,000 | Disposable / biodegradable |
| POS Billing System | 5,000 – 15,000 | For payments & billing |
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